Bra In Progress : Productization

I’ve been working on a new bra design with a back closure and more structured cups, in between being distracted by the new puppy and my secret art project. This bra is one I’ve been contemplating adding for a long time.  Simply put, it is the classic cut and sew style bra that can work…

Lookbooks

Just updated and added: all our lookbooks, now in one place. Over time, I’ve played with so many variations on content-division between the ecommerce site and cms pages, such as a blog.  I think I’ve finally found the right one (let’s hope!) Thus lookbooks, fit guides, and blog-type stuff now resides here, at brookthere.blog.  Ecommerce…

The reality of being a maker

There is this thing that happens when you have a creative personality and then start a business. The reality is that actual artistic process and business processes, at least for me, come from different parts of the psyche. Or the soul, who knows. So let’s imagine you like making clothes: it’s an intensely creative and…

Notions

Notions refers to the tiny bits of things that get attached to clothing in the construction process.  It’s a catch-all term that includes: buttons, zippers, elastics, labels, bindings, closures, and thread. One of the challenges of made-in-the-usa is that almost all notions are now made overseas. For years, customers have been asking for bras with…

Design Process: Colorways

Traditionally, the fashion and apparel industry ran on a calendar of Spring and Fall collections. These were shown on runways in major fashion centers, available to wholesale customers. The products were eventually released to retail customers six months later or more. Now, of course, with the internet and global production cycles, fast-fashion and consumerism, the…